Communications and Outreach Workgroup

Overview

The Communications and Outreach Working Group’s mission is to carry out a sustained communications campaign to raise awareness using the AccesNatureNJ.org campaign website, social media, and earned media to promote reliable information, images, videos, and personal statements to advance an ethos that “Nature is accessible for all”.

Internal Communications Goals:

1. Campaign Partners will use email to let one another know about their activities, ideas,other events, inspiring stories, and challenges they are facing.
2. PPA will send bi-monthly “newsletters” with updates and schedules via email to the Steering Committee and Partners, using content Partners provide.

Public Communications Goals:

1. Content
   a. PPA will commission, create and share video, images and text content for Partners to use.
   b. Partners will share content they create to support the communications effort.
   
2. Website
   a. Website is under development and will be reviewed by the Steering Committee and other campaign Partners before launch.
   b. PPA will host the website and manage content, drawing on material from campaign Partners.
   
3. Monthly or Bi-monthly Email Blog/Newsletter
   a. PPA will create and distribute a regular public blog/newsletter once the website launches.
   b. PPA will maintain a database of people who sign up to receive the email newsletter via a signup form on the website.
   c. PPA will solicit content from Steering Committee members and Partners for the newsletter.
   
4. Social Media
   a. Campaign-specific Facebook and Instagram feeds will be updated with blog/newsletter content.
   b. Partners will use their own and shared content for their social media posts.
   c. PPA will maintain a storehouse of content (images, videos, testimonials, events) that Steering Committee members and Partners can access and use.
   
5. Digital Advertising and Earned Media
   a. The Steering Committee will consider targeted online advertising on behalf of the campaign.
   b. Partners will seek press coverage of and publish Op-Eds about individuals, events and accomplishments, and the campaign will promote this coverage.

Contacts